Work Samples

Below is a selection of work samples, from simple writing examples to social campaigns to planning exercises and strategies.

Client/Organization: Pender Harbour Living Heritage Society

About the organization: A local, volunteer-run, non-profit society that holds various events throughout the year.

Role: As a volunteer for the society for almost 18 years, Judy wears many hats, including on the board of directors and all things web related. Below are excerpts from a promotional campaign for the annual April Tools Wooden Boat Challenge community event.

Campaign summary:

  • Goals: Drum up excitement early on to recruit teams to participate. Continue team recruitment for 2-3 months and inform/remind the community about the event. As the event approaches, do a final call for teams and remind the local and wider community of dates and details.

  • Target audiences:

    • Teams, including past participants and potential new teams. Pump up the rivalry among returning teams and entice new challengers to try their skills.

    • Spectators: Pender Harbour area as well as the wider Sunshine Coast. Promote the family friendliness of the event, the excitement of the friendly rivalry, and the overall fun day out.

  • Tasks: Update the website multiple times throughout the campaign months, create (write, simple graphics, simple video) website and social posts and newsletters

Examples of various 2026 campaign activities

1. January 2026 social post calling for teams to sign up for the 2026 April Tools Wooden Boat Challenge event. Since the event social channels are usually quiet from May until January, I had a little fun with the language and photo to grab attention.

1. January 2026 social post calling for teams to sign up for the 2026 April Tools Wooden Boat Challenge event. Since the event social channels are usually quiet from May until January, I had a little fun with the language and photo to grab attention. All social posts are typically shared across multiple channels and groups. Click image to view large.

2. March 2026 social post calling for team registrations by hamming up the rivalry between the 5-7 teams that return almost every year to compete against each other. One team — the Garden Bay Fireflies, which represent one of the local volunteer fire

2. March 2026 social post calling for team registrations by hamming up the rivalry between the 5-7 teams that return almost every year to compete against each other. One team — the Garden Bay Fireflies, which represent one of the local volunteer fire departments — has come in first place more than 75% of the time in this long-running event. Click image to view large.

3. Early April 2026 social post with one more call for teams and a reminder to community members about the event date coming up and where to find more details. Click image to view large.

3. Early April 2026 social post with one more call for teams and a reminder to community members about the event date coming up and where to find more details. Click image to view large.

4. Mid April 2026 social post reminding community members of the event date and all of the family friendly activities and all of the family-friendly activities on the day in addition to watching the building and the race, and where to find more detai

4. Mid April 2026 social post reminding community members of the event date and all of the family friendly activities and all of the family-friendly activities on the day in addition to watching the building and the race, and where to find more details. Click image to view large

5. April 2026 newsletter promoting the annual community event, April Tools Wooden Boat Challenge, as well as our annual hand-made cedar strip canoe raffle fundraiser, which launches on the same day as the April Tools event. Click to view the full new

5. April 2026 newsletter promoting the annual community event, April Tools Wooden Boat Challenge, as well as our annual hand-made cedar strip canoe raffle fundraiser, which launches on the same day as the April Tools event. Click to view the full newsletter (an image file).

6. April 2026 final website update including a recap of the the boatbuilding twist challenge. Summary of the build, the race action, the results and winners, including a photo gallery and sponsor thanks. Click to view full event page on apriltools.ca

6. April 2026 final website update including a recap of the the boatbuilding twist challenge. Summary of the build, the race action, the results and winners, including a photo gallery and sponsor thanks. Click to view full event page on apriltools.ca (forwards to penderharbourheritage.ca/apriltools)

Client: Government of Saskatchewan

About: Provincial government
Project Summary: Full website redesign and expansion including new CMS implementation
Role: Content Strategy, Copywriting, Training and coaching of in-house content team

Goal: Create a universal content and communication strategy to update saskatchewan.ca to become the robust resource it needed to be to serve the needs of the diverse people and businesses of the province. Included streamlining and reducing over 100,000 pages of content across 14 government departments, as well as creating a content plan to support a new site architecture that converts a clunky, department-centric user experience into a people-centric, task-based, easy-to-use source for all things governmental. Provided department-specific, audience-centric copywriting examples, recommendations, and coaching for multiple content contributors across all government departments.  

New streamlined website

Old clunky website